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What I do.

Product Manager (Compliance & AI)RBW Systems, London

I work at RBW Systems, a gaming-technology company. I took a compliance product from first build to 950 live sites, and built the company’s internal operating system with AI coding agents.

I like questions that start with “could we?” Could an agent answer our support questions? Could one system replace paper and memory? I build the smallest thing that finds out, measure it honestly, and keep a person in the loop where it matters.

950 live sites
Guardian Compliance, 35% of the sites in the market.
One system
Atlas brings CRM, support, QBRs and server telemetry into one place.
One agent
An AI agent with custom knowledge bases, multiple models and observability; the Teams version is in development.

Projects

LiveTeams agent in development

RBW Atlas

Internal AI Native company operating system

Problem

RBW ran on paper and memory. Data sat on personal devices, in Excel sheets and in third-party software, with no single source of truth to build on as we grew.

Build

Foundation first, AI second. I built one system for the company’s core functions and data with AI coding agents, then put the AI workflows on top.

Outcome

One system now covers CRM, onboarding, installations and inventory, customer support, QBRs, the employee hub and server telemetry, plus an AI agent with custom knowledge bases, telemetry, multiple models and observability.

add: one adoption or before/after numberadd: what the agent gets wrong and when it hands over to a personadd: my role (what I decided, what the agents built, who reviewed)

RBW AtlasInternal TeamsagentCustomer supportagentReportingAlertsProductSupportOperationsFinance
RBW AtlasInternalTeamsagentCustomersupportagentReportingAlertsProductSupportOperationsFinance
View the case study

Guardian Compliance

A purpose-built compliance solution for the land-based gambling industry. The system handled sensitive personal data, regulatory returns, and compliance requirements for the regulated sector.

950

sites live as of

35%

of the sites in the market

Problem

Operators kept customer records on paper or in legacy systems that weren’t fit for purpose. They needed a quick, affordable way to talk to customers, review behaviour, escalate potential vulnerability and show an audit trail across venues.

Build

I was the end-to-end product manager, shaping it with the trade association and pilot customers as regulation evolved. One customer record spans every venue. It connects to facial recognition, self-exclusion schemes and our machine management system, so gameplay alerts prompt staff to step in on AML, fraud and safer gambling.

Outcome

Unseated the market incumbent’s largest customer, and sub-licensed the solution to the trade body for use across its membership base.

View the case study
Building now

Project three

add: one line

Problem

add: the problem

Build

add: the build

Outcome

add: the outcome

Case study, coming

Delegate the grunt work. Keep the planning and the control.

Everything I build has a point where a person takes over. I work with coding agents the same way: plan first, have the plan reviewed, let agents build, then review what comes back. Amber marks where a person decides.

  1. Planwith the people who’ll use it
  2. ReviewClaude as the quality gate
  3. BuildClaude Code and Codex
  4. Critiquebefore it ships

add: link a sanitised plan and its review

From trade shows to AI products in under three years.

May 2024 – now

Product Manager (Compliance & AI)

RBW Systems

  • Guardian Compliance: product manager from first build to 950 live sites
  • Merkur account owner through the trial
  • RBW Atlas: built the company’s internal operating system with AI coding agents
  • £2.5m, 10-year contract: my buy-back idea, negotiated by our MD and a non-executive director

Dec 2023 – May 2024

Marketing Projects Lead

RBW Systems

  • Rebrand and website relaunch
  • Trade shows, end to end: stand design, logistics, meetings and demos
  • BSc Business Management (First Class Honours), Lancaster University
  • Generative AI Automation, Vanderbilt University
  • Data Analytics Professional, Google
  • Advisory panel member, Heal Rewilding

Building AI products? Let’s compare notes.

I’m always curious what others are trying to find out with AI, and where they put the person in the loop.

Email me LinkedIn CV